Ever wondered why it feels good to write bullet points in sets of three? Two just doesn’t seem worthwhile, whereas four can feel a little excessive.

Brian Clark at Copyblogger explains How To Use The ‘Rule Of Three’ To Create Engaging Content. In this rather compelling post Brian describes why the human brain is drawn towards three-part structures. (more…)

• Is your web site reaching its intended audience?
• Is it ‘findable’ through search engines?
• Is it really promoting your business?

This post is an overall description of what Search Engine Optimization (SEO) actually is and why it is so crucial to businesses within the winter tourism industry. (more…)

…Switzerland in this case!

Are you keeping up with industry news? Where’s the snow falling right now?

If you’re responsible for marketing a winter tourism business shouldn’t you know where the tourists are most likely to be heading? (more…)

Well we’re live! It’s my great pleasure to kick off this blog with a “Hello World” type post giving you an introduction on what to expect from us in the coming months.

Tactical Thinking is a place where we at Tactic Group publish news and advice on web marketing, site management and brand development, with emphasis on how these subjects are crucial to the snowsports industry. (more…)