The Chinese aren’t generally known for their snow sports passion. However, with a 70% growth recently projected through a nation wide survey, published online by Mu Xuequan of China View, there’s a certain knock-on effect to be seen in the global winter tourism industry.

China already equates for a large percentage of overseas visitors within the Japanese Ski Resorts. And it seems that booking online is becoming much more widespread. (more…)

Rising temperatures? Thinking about alternative target markets? Then adapt your web site.

With global warming being such a hot topic lately, I thought it time to jump on the bandwagon and take a look at how our somewhat desultory climate is effecting the favourite Tactic Group topic: web marketing for winter tourism. (more…)

As the old proverb goes “A picture is worth a thousand words”, but in the world of successful websites this only holds true if someone can find it and see it.

When it comes to adding content to your website imagery is an invaluable tool for creating a visual impact, setting the theme of your site (and your company) or showing off your high-quality products. However, all of that is only possible once someone has found your site and decided to pay it a visit.

As Keith discussed in our last SEO feature one of the keys to creating a successful website is making sure it is easy for search engines to understand and describe to the audience. In essence, creating a user-experience that says the right things to your customers but in a way that also talks to the search engines, which in turn will bring those customers to you.

So what part do images play in talking to search engines and getting traffic to your site? Well, only a supporting role it has to be said, but here is an explanation of how they can play that role well. (more…)

… a magazine feature article from our resident writer Keith Stubbs.

Keith’s work in snow sports seems to take him all over the world – lucky him. This article, written by Keith for Whitelines Snowboard Magazine, explores international backcountry/off-piste culture and how it differs from country to country.

You can read the intro to the story here: Whitelines Dec ‘07. But if you want to read the full four-page article, you’ll have to buy the mag.