Over the past month we’ve been working hard developing our latest Wordpress blog called amphitheatre - just launched!

This is a community web site, pulling local resources together to create a wide range of content in hope of appealing to a large cross-section of viewers. The site itself focuses 100% on a mountain in New Zealand that is home to two ski resorts run by the same company; Whakapapa and Turoa on Mt Ruapehu. The resorts are the largest in NZ, but relatively unknown overseas. A massive percentage of Ruapehu’s visitors are within 4 hours drive of the mountain and are what most would consider ‘regular customers’.

This being the case, it’s the perfect place to trial a new business model we’ve been working on. I won’t give away too much about it, but the model is aimed at adventure tourism communities with fairly captive audiences.

Take a look around and throw some feedback our way if you feel inclined to do so. It’s not quite 100% finished, but what web sites every are?

Also, if you’re interested in what we’re doing, get in touch and we’ll tell you a little bit more about it. Maybe you know of a similar community where this model could be applied?