It’s been a while since our last Tactical Thinking post hasn’t it? One of the draw backs of being a small company, something has to go on the back-burner when you get too busy.

Well, we’re back on the business blogging buzz with some new thoughts and ideas to share with you. Our latest project, amphitheatre, has provided us with some amazing insights into the world of large-scale, multi-author blogging. First on the agenda; how to increase user interactivity through voting polls.

Some call it link-baiting. I think of it as improving a site’s user-interactivity to increase the number of return visitors.

First, let’s just clarify why one would want to increase their web site’s user-interactiveness. If a web site truly engages it’s users there is a greater chance of those users coming back to the site, improving the number of repeat visits as well as visitor loyalty. Think about some of the web sites that you visit on a regular basis. I think you’ll find that many of them encourage your involvement in one aspect or another.

Polls and surveys are a strong method to encourage this user-interactivity.
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