Reputation management

A few days back I wrote a post about brand monitoring and how negative customer comments posted on social media platforms are not always a bad thing.

Yesterday, I spotted this post from Darren Rowse (producing the goods again and again) reviewing a new reputation management tool called Trackur. Here’s a snippet of what Darren has to say about it:

“Trackur is an online reputation monitoring tool that has been developed for companies and individuals wanting to take a serious look at what is being said about them in the blogosphere. I can also see the possibilities for using this tool for higher end bloggers who want to track what’s being written about them and/or their niche topic.”

Whilst this may well be too heavy for many of our readers, I think you may find it interesting that such tools even exist. A much lighter alternative is Google Alerts - worth a look if you’re concerned with what’s being said about you across the all-mighty vortex of the World Wide Web.

This entry was posted by Posted by Keith on Friday, May 23rd, 2008 at 10:22 pm, and is filed under Branding, Web tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.