Reputation management
Friday, May 23rd, 2008A few days back I wrote a post about brand monitoring and how negative customer comments posted on social media platforms are not always a bad thing.
Yesterday, I spotted this post from Darren Rowse (producing the goods again and again) reviewing a new reputation management tool called Trackur. Here’s a snippet of what Darren has to say about it:
“Trackur is an online reputation monitoring tool that has been developed for companies and individuals wanting to take a serious look at what is being said about them in the blogosphere. I can also see the possibilities for using this tool for higher end bloggers who want to track what’s being written about them and/or their niche topic.”
Whilst this may well be too heavy for many of our readers, I think you may find it interesting that such tools even exist. A much lighter alternative is Google Alerts - worth a look if you’re concerned with what’s being said about you across the all-mighty vortex of the World Wide Web.
