Some end of the week inspiration today, in the form of a quick talk about the power of design. If you don’t work in the news industry, and think this isn’t relevant to you – hold your horses, this is well worth spending six minutes of your Friday to watch.

In this short film from TED, Polish designer/art-director, Jacek Utko, presents a case-study on how good design boosted the the flagging circulation of several eastern European newspapers. His story goes beyond graphic design.

While Jacek is talking about design in a very visual medium, I love his sentiments on going beyond visual design, changing the look of the newspapers and transforming the experience. The business and financial gains he shows are astounding!

Via 37Signals.