Tactical Thinking » Graphic design http://thinking.tacticgroup.com Regular thoughts on web marketing & winter tourism from Tactic Group Sun, 25 Apr 2010 16:16:20 +0000 http://wordpress.org/?v=abc en hourly 1 Friday video inspiration – Can design save the newspaper? http://thinking.tacticgroup.com/graphic-design/friday-video-inspiration-can-design-save-the-newspaper/ http://thinking.tacticgroup.com/graphic-design/friday-video-inspiration-can-design-save-the-newspaper/#comments Thu, 02 Apr 2009 22:05:21 +0000 Doug http://thinking.tacticgroup.com/?p=210 Some end of the week inspiration today, in the form of a quick talk about the power of design. If you don’t work in the news industry, and think this isn’t relevant to you – hold your horses, this is well worth spending six minutes of your Friday to watch.

In this short film from TED, Polish designer/art-director, Jacek Utko, presents a case-study on how good design boosted the the flagging circulation of several eastern European newspapers. His story goes beyond graphic design.

While Jacek is talking about design in a very visual medium, I love his sentiments on going beyond visual design, changing the look of the newspapers and transforming the experience. The business and financial gains he shows are astounding!

Via 37Signals.

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