As the old proverb goes “A picture is worth a thousand words”, but in the world of successful websites this only holds true if someone can find it and see it.

When it comes to adding content to your website imagery is an invaluable tool for creating a visual impact, setting the theme of your site (and your company) or showing off your high-quality products. However, all of that is only possible once someone has found your site and decided to pay it a visit.

As Keith discussed in our last SEO feature one of the keys to creating a successful website is making sure it is easy for search engines to understand and describe to the audience. In essence, creating a user-experience that says the right things to your customers but in a way that also talks to the search engines, which in turn will bring those customers to you.

So what part do images play in talking to search engines and getting traffic to your site? Well, only a supporting role it has to be said, but here is an explanation of how they can play that role well. (more…)

• Is your web site reaching its intended audience?
• Is it ‘findable’ through search engines?
• Is it really promoting your business?

This post is an overall description of what Search Engine Optimization (SEO) actually is and why it is so crucial to businesses within the winter tourism industry. (more…)