Travel tickets and holidays most popular European online purchases
Wednesday, February 27th, 2008A recent report published by the European Interactive Advertising Association (EIAA) contains a number of interesting messages.
Most importantly for our industry, the most popular products/services bought online by European shoppers were travel tickets (54%) and holidays (42%).
With a huge 80% of European internet users claiming to have made a purchase online these figures make a pretty strong business case for investing in online marketing.
Another key finding of the report shows how web users are researching their purchases more. (more…)