Today is May 1st. Aside from being the 56th anniversary of the day Mr Potato Head was introduced to the public (a historic day indeed), it is also RSS Awareness Day.

As enthusiastic purveyors of RSS here at Tactical Thinking, we were as keen to play our part in the initiative as kids were eager to stick plastic eyes and ears into potatoes in the 1950’s.

So why do we need an RSS awareness day? Well, as useful and powerful as RSS is, it has yet to become a mainstream technology in the big picture of global internet use. (more…)

A recent report published by the European Interactive Advertising Association (EIAA) contains a number of interesting messages.

Most importantly for our industry, the most popular products/services bought online by European shoppers were travel tickets (54%) and holidays (42%).

With a huge 80% of European internet users claiming to have made a purchase online these figures make a pretty strong business case for investing in online marketing.

Another key finding of the report shows how web users are researching their purchases more. (more…)

• Is your web site reaching its intended audience?
• Is it ‘findable’ through search engines?
• Is it really promoting your business?

This post is an overall description of what Search Engine Optimization (SEO) actually is and why it is so crucial to businesses within the winter tourism industry. (more…)