Over the past month we’ve been working hard developing our latest Wordpress blog called amphitheatre - just launched!

This is a community web site, pulling local resources together to create a wide range of content in hope of appealing to a large cross-section of viewers. The site itself focuses 100% on a mountain in New Zealand that is home to two ski resorts run by the same company; Whakapapa and Turoa on Mt Ruapehu. The resorts are the largest in NZ, but relatively unknown overseas. A massive percentage of Ruapehu’s visitors are within 4 hours drive of the mountain and are what most would consider ‘regular customers’.

This being the case, it’s the perfect place to trial a new business model we’ve been working on. I won’t give away too much about it, but the model is aimed at adventure tourism communities with fairly captive audiences.

Take a look around and throw some feedback our way if you feel inclined to do so. It’s not quite 100% finished, but what web sites every are?

Also, if you’re interested in what we’re doing, get in touch and we’ll tell you a little bit more about it. Maybe you know of a similar community where this model could be applied?

Rising temperatures? Thinking about alternative target markets? Then adapt your web site.

With global warming being such a hot topic lately, I thought it time to jump on the bandwagon and take a look at how our somewhat desultory climate is effecting the favourite Tactic Group topic: web marketing for winter tourism. (more…)

… a magazine feature article from our resident writer Keith Stubbs.

Keith’s work in snow sports seems to take him all over the world – lucky him. This article, written by Keith for Whitelines Snowboard Magazine, explores international backcountry/off-piste culture and how it differs from country to country.

You can read the intro to the story here: Whitelines Dec ‘07. But if you want to read the full four-page article, you’ll have to buy the mag.

…Switzerland in this case!

Are you keeping up with industry news? Where’s the snow falling right now?

If you’re responsible for marketing a winter tourism business shouldn’t you know where the tourists are most likely to be heading? (more…)