Comments for Tactical Thinking http://thinking.tacticgroup.com Regular thoughts on web marketing & winter tourism from Tactic Group Wed, 20 Aug 2008 09:23:43 +0000 http://wordpress.org/?v=2.3.2 Comment on Sourcing images for your web site by reise http://thinking.tacticgroup.com/photography/sourcing-images-for-your-web-site/#comment-265 reise Mon, 07 Jul 2008 23:40:31 +0000 http://thinking.tacticgroup.com/photography/sourcing-images-for-your-web-site/#comment-265 vielen dank für die infos. vielen dank für die infos.

]]> Comment on Monitoring your brand and acknowledging mistakes by Doug http://thinking.tacticgroup.com/branding/monitoring-your-brand-and-acknowledging-mistakes/#comment-226 Doug Thu, 29 May 2008 20:34:25 +0000 http://thinking.tacticgroup.com/branding/monitoring-your-brand-and-acknowledging-mistakes/#comment-226 Good question, Mitch. With regards to identifying the 'threat' or occurrence of negative comments you're right there is an overhead involved in constantly monitoring all social media networks. There are tools available which are designed to notify a brand owner if their keywords appear on any of the channels being monitored (Keith mentions a couple on his later post on 'Reputation Management'). There are also companies who offer services to do this on a client's behalf. Once a situation like you describe has been identified it would really depend on the nature of the comments or what has been written. The networks that require a user to register will have a set of terms and conditions to protect members of the network. If the negative comments break the terms then the network administrators have a duty to remove them and maybe ban/block the infringing user. Most social networks will be self-policing and fairly democratic places. Users tend to make rational judgments once they see both sides of an argument and in some cases enter the fray to defend the target of the negative comments. Will McInnes wrote a great piece on the pros/cons of social media, and also the risks involved in <em>not</em> innovating: <a href="http://blog.willmcinnes.co.uk/blog/2008/04/avoid-risk---sp.html" rel="nofollow">Avoid risk - sprint towards the online people monster</a> Good question, Mitch. With regards to identifying the ‘threat’ or occurrence of negative comments you’re right there is an overhead involved in constantly monitoring all social media networks.

There are tools available which are designed to notify a brand owner if their keywords appear on any of the channels being monitored (Keith mentions a couple on his later post on ‘Reputation Management’). There are also companies who offer services to do this on a client’s behalf.

Once a situation like you describe has been identified it would really depend on the nature of the comments or what has been written. The networks that require a user to register will have a set of terms and conditions to protect members of the network. If the negative comments break the terms then the network administrators have a duty to remove them and maybe ban/block the infringing user.

Most social networks will be self-policing and fairly democratic places. Users tend to make rational judgments once they see both sides of an argument and in some cases enter the fray to defend the target of the negative comments.

Will McInnes wrote a great piece on the pros/cons of social media, and also the risks involved in not innovating: Avoid risk - sprint towards the online people monster

]]> Comment on Bringing RSS to the masses by Amphitheatre » Blog Archive » Hello and welcome to Amphitheatre http://thinking.tacticgroup.com/blogging/bringing-rss-to-the-masses/#comment-225 Amphitheatre » Blog Archive » Hello and welcome to Amphitheatre Wed, 28 May 2008 23:04:22 +0000 http://thinking.tacticgroup.com/blogging/bringing-rss-to-the-masses/#comment-225 [...] and is by far the easiest way to keep track of multiple online news/information resources. Read this to learn more about [...] […] and is by far the easiest way to keep track of multiple online news/information resources. Read this to learn more about […]

]]> Comment on Monitoring your brand and acknowledging mistakes by Mitch http://thinking.tacticgroup.com/branding/monitoring-your-brand-and-acknowledging-mistakes/#comment-219 Mitch Tue, 27 May 2008 23:12:25 +0000 http://thinking.tacticgroup.com/branding/monitoring-your-brand-and-acknowledging-mistakes/#comment-219 Hi Keith, interesting discussion. I also believe in acknowledging any feedback (both negative & positive). By really listening to the demographic a business is targeting, it is offering instant and emotionally substantiated market research. I do however have one question for your team & responders. In the news we have all heard about the American girl who commited suicide, as a result of social media, being used as tool of manipulative slander and deformation. I was just wondering what could be done in a situation, for example, where a disgruntled employee went on a social media sabotage mission, and what tools are available to contain/block this if such an event was to occur. As a SME, one doesn't have the time to constantly search for, and respond to everything. Hi Keith, interesting discussion.
I also believe in acknowledging any feedback (both negative & positive). By really listening to the demographic a business is targeting, it is offering instant and emotionally substantiated market research. I do however have one question for your team & responders.
In the news we have all heard about the American girl who commited suicide, as a result of social media, being used as tool of manipulative slander and deformation.
I was just wondering what could be done in a situation, for example, where a disgruntled employee went on a social media sabotage mission, and what tools are available to contain/block this if such an event was to occur. As a SME, one doesn’t have the time to constantly search for, and respond to everything.

]]> Comment on Reputation management by Andy Beal http://thinking.tacticgroup.com/branding/reputation-management/#comment-216 Andy Beal Sat, 24 May 2008 15:17:15 +0000 http://thinking.tacticgroup.com/branding/reputation-management/#comment-216 Hi Keith, thanks for mentioning Trackur. We offer a 14 day free trial, so I hope your readers will give it a look and decide if the $18 per month is worth it to not have to spend the time configuring Google Alerts. Trackur also offers a lot more than Google Alerts, including filtering, bookmarking, and even RSS! Thanks again! Hi Keith, thanks for mentioning Trackur.

We offer a 14 day free trial, so I hope your readers will give it a look and decide if the $18 per month is worth it to not have to spend the time configuring Google Alerts. Trackur also offers a lot more than Google Alerts, including filtering, bookmarking, and even RSS!

Thanks again!

]]> Comment on Monitoring your brand and acknowledging mistakes by Tactical Thinking » Blog Archive » Reputation management http://thinking.tacticgroup.com/branding/monitoring-your-brand-and-acknowledging-mistakes/#comment-208 Tactical Thinking » Blog Archive » Reputation management Fri, 23 May 2008 22:23:20 +0000 http://thinking.tacticgroup.com/branding/monitoring-your-brand-and-acknowledging-mistakes/#comment-208 [...] few days back I wrote a post about brand monitoring and how negative customer comments posted on social media platforms are not always a bad [...] […] few days back I wrote a post about brand monitoring and how negative customer comments posted on social media platforms are not always a bad […]

]]> Comment on Bringing RSS to the masses by Tactical Thinking » Blog Archive » RSS Awareness Day http://thinking.tacticgroup.com/blogging/bringing-rss-to-the-masses/#comment-89 Tactical Thinking » Blog Archive » RSS Awareness Day Thu, 01 May 2008 00:17:43 +0000 http://thinking.tacticgroup.com/blogging/bringing-rss-to-the-masses/#comment-89 [...] the world are posting articles and spreading the word. We’re following suit to supplement our last feature explaining the ins-and-outs of RSS. If you missed that, go and read it now—you’ll find [...] […] the world are posting articles and spreading the word. We’re following suit to supplement our last feature explaining the ins-and-outs of RSS. If you missed that, go and read it now—you’ll find […]

]]> Comment on China’s Internet travel market expected to grow by 70% by Rampa http://thinking.tacticgroup.com/cross-culture-marketing/chinas-internet-travel-market-expected-to-grow-by-70/#comment-78 Rampa Mon, 28 Apr 2008 22:01:45 +0000 http://thinking.tacticgroup.com/cross-culture-marketing/chinas-internet-travel-market-expected-to-grow-by-70/#comment-78 Cheers, I enjoyed reading your blog, mate. I look forward to seeing your next entries. Cheers, I enjoyed reading your blog, mate. I look forward to seeing your next entries.

]]> Comment on A sneak peek at the new WordPress by Dr. Riekeyword http://thinking.tacticgroup.com/web-20/a-sneak-peek-at-the-new-wordpress/#comment-60 Dr. Riekeyword Tue, 08 Apr 2008 08:31:30 +0000 http://thinking.tacticgroup.com/web-20/a-sneak-peek-at-the-new-wordpress/#comment-60 <strong>We like your blog!...</strong> [...]Mabuhay, my colleagues and I heard of your blog over at McBrides, so we thought we would take a look. We've read several of your posts and we all agree that you have a fine writing style[...] ... We like your blog!…

[…]Mabuhay, my colleagues and I heard of your blog over at McBrides, so we thought we would take a look. We’ve read several of your posts and we all agree that you have a fine writing style[…]
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]]> Comment on Travel tickets and holidays most popular European online purchases by Fannynn http://thinking.tacticgroup.com/target-markets/travel-tickets-and-holidays-most-popular-european-online-purchases/#comment-59 Fannynn Sat, 05 Apr 2008 20:35:45 +0000 http://thinking.tacticgroup.com/target-markets/travel-tickets-and-holidays-most-popular-european-online-purchases/#comment-59 Cool post.., dude Cool post.., dude

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