Commissioning a Pro Photographer

With the best intentions of continuous posting we began a photography series last February. Blogging plans often seem to elude us mid-series, but never-the-less the final posts in this series are almost complete.

It’s actually a good thing we waited to write this post, as we’ve since performed a fun social media project for our friend, and the interviewee in this post, Camilla over at Whiteroom Pictures.

WRP blog project

Camilla was in the process of re-designing her web site and wanted to develop her brand within the social media world. With a strong Facebook following already, this was easily done with a Wordpress blog. We designed the blog to fit alongside her new web site with very similar aesthetics and layout, but just a few subtle differences. We also created a blogging strategy to assist her as time goes on.

For more information about the project we performed look out for the case study, coming soon on Tactic Group.

In the meantime, let’s get back to the topic at hand…

So why commission a pro photographer?

In our first photography post, we discussed the different methods of sourcing images for your web site. These were:

1. Shoot it yourself
2. Look for public domain images
3. Find Royalty Free images (or stock photography)
4. Rights Managed (or liscenced images)
5. Commission a shoot

We discussed the pros and cons of each option in detail and established that ‘Commissioning a shoot’, whilst expensive and potentially time consuming, provides absolutely unique images with relevant landscapes tailored to you business niche.

Things have changed in the past year. In our current economic climate the above cons certainly make the decision to hire a pro photographer hard to swallow. But let us think about the Return On Investment (ROI) and how it can be realised. Of course it costs to hire a pro, but the investment will offer return in the form of more sales or higher brand esteem. Not expending the cost in the first place will obviously save you money but, on the flip-side, it can miss you the opportunity for increased sales.

You know your business much better than we do, so it’s simply a question of weighing up the odds. However, to help you evaluate these odds we have a professional lined up for an interview next week. So be sure to check back and see the experts perspective.

Tags: Whiteroom Pictures

This entry was posted by Posted by Keith on Saturday, February 28th, 2009 at 2:24 am, and is filed under Photography, Tactic news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.