Where’s the snow falling?
…Switzerland in this case!
Are you keeping up with industry news? Where’s the snow falling right now?
If you’re responsible for marketing a winter tourism business shouldn’t you know where the tourists are most likely to be heading?
Keeping up with industry news on a daily basis is actually very easy. Just bookmark a couple of good snow sport web sites, all with strong news sections, from a variety of different countries and slip them into your daily computing routine.
Here’s a good post about a recent large snowfall in Switzerland posted on a Swiss Info site (found originally through j2ski.com) that provides the ideal example of the industry latest:
Up to 120 centimetres of snow has fallen on the Swiss Alps since Friday, the largest amount at the start of winter for over five decades – and more is expected.
Tourism authorities in ski resorts are rubbing their hands, not only because of the low temperatures but also in expectation of a record season.
The southeastern resort of Davos in eastern Switzerland, which lies at 1,560m, saw 62cm of snowfall within 24 hours, according to the national weather service MeteoSwiss on Sunday morning.
